(PRWEB) November 19, 2003

W. Michael Linn, President, today announced the formation of VerticaLogic, Inc. for the purpose of assisting organizations to increase sales and returns on investment by adding market opportunity and channels of distribution to reach mid sized, vertical business markets. VerticaLogic has the resources and experience to accelerate market awareness and the creation of credibility in vertical markets that will in turn accelerate “time to market” and “time to close”.

The VerticaLogic team has substantial expertise in software and technology marketing including competitively positioning new products, creating winning value propositions, efficiently managing new product roll outs, plus recruiting and managing resellers. Members of this team have successfully marketed software and services within the Microsoft reseller channel of distribution for companies including Solomon Software and MaxQ Technologies, the 2003 Microsoft Business Solutions Global Solution Developer of the Year. “Our marketing team combines experience with in depth knowledge of current market trends in an approach that blends market understanding, imagination, curiosity, and dedication to create winning market positions for our clients,” said Mr. Linn.

“Good marketers win the competitive battle before the sale starts. VerticaLogic is an organization that assists emerging software companies in helping targeted vertical markets to learn about better, easier, more affordable software solutions,” stated Mr. Linn. “In many vertical markets, well known solutions often do not provide the technology, growth opportunity, cost effectiveness, and feature depth that mid size companies need to remain competitive. We help our clients create credibility for their solutions and equip their reseller Partners with the marketing and sales tools to enter new markets and win their competitive battles.”

“VerticaLogic provides important marketing functions that our Independent Solution Vendors (ISVs) need to quickly and economically get to volume in vertical markets,” according to Greg Wilkinson, Microsoft’s SMS&P Industry Marketing Manager. “Our ISVs add depth to Microsoft’s Business Solutions to provide the feature set and industry knowledge required by specific markets. VerticaLogic provides the services to recruit and train the channel required to be winners in those vertical markets. They have the expertise and processes in place to help the publisher to achieve volume quickly.”

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